Website optimization is the field of knowledge about increasing web performance. Web performance being the speed at which web pages are downloaded and displayed on a user’s web browser.
Learning about web performance is an important step to take and it is something you should definitely look into as a webmaster.
As you dig deep into this field, you will learn about website optimization and implementing the practices involved. Learning about these practices is essential if you want to run a successful website (or blog) and one that is SEO friendly.
Only after you have mastered this; you will see how simple it is to have your website or blog’s content on the first page (on search engines). Anyway, having your site’s content on the first page means you will have more organic traffic.
Today, I bring to you ways and practices you should use to improve the speed (performance) of your website.
The aim here is to have a website that delivers your website’s content fast. The faster your website, the better. Having a fast website will increase your site’s rank, its visibility on search engines and provide a great user experience.
To confirm what I just said, check the picture below:
Based on the (attached) picture: The highlighted part shows how long it took Google’s search engine to find the results that appear. In other words, if it took 0.31 seconds and your site has a loading speed of… Let’s say 0.35 seconds (anything above 0.80 seconds), it won’t appear on the first page in the search results.
Google advises us to have a hosting server that loads within 0.20 seconds.
The time it takes for Google’s search engines to fetch results changes from time to time and is dependent on certain factors. Yes, things like the location of the searcher, device used, time of the search and all that.
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A fast loading website will have a positive effect on your search ranks. As I said earlier, the search engines will favor your website and list its pages on the first page. Which means you will have more organic traffic (visitors).
Again, it is not only about having a fast website that appears on the first page but also about keeping visitors happy (great user experience). Serve your visitors (fast) with the content they want and who knows? They might become regulars on your website.
They will stick around more and the bounce rate will be low. When the bounce rate is low you are most likely to have an increase in conversions or sales. In fact, it has been proven that visitors will abandon a website that takes more than thirty (30) seconds to load.
Anyway, let’s look at the causes of a slow website and some good SEO practices to put into use.
Causes of a Low Website Speed
- Your hosting server.
- Installing bad plugins.
- Choosing a bad theme. A theme that has bad JS, HTML, CSS codes and a lot of files.
- Having content and files that are not optimized. Files like images, videos and documents.
- Inserting codes from affiliate programs’ and ads.
- Having too many widgets on side bars.
Identifying the Causes to Improve your Website Speed
Each tool has its own features and the special thing about these tools is that they point out the problem and give solutions on how you can speed your website.
Google Page Speed will point out the problem(s) and show a “how to fix” link. It will also create a .zip file with optimized contents (codes included) to help you optimize your website. Gt Metrix will also point out the problems on your site and provide a list of recommendations to help you fix your site’s issues.
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Your website issues may be different from mine but the common issues may be related to minifying HTML, CSS files and so on. For those who use WordPress: Check the plugins I have listed below.
Improve your Website Speed with These Plugins – WordPress
- WP Smush It.
- WP Fastest Cache.
- Revision Control.
How to Improve your Website Speed using a CDN – Free and Paid CDN.
If you have tried all the plugins and tools mentioned above but, somehow you will feel like your website is not really fast then consider adding a CDN. A Content Delivery Network is ideal if you receive traffic from different locations.
What’s a content delivery network? And what does it do? A content delivery network or content distribution network (CDN) is a globally distributed network of proxy servers deployed in multiple data centres.
The goal of a CDN is to serve content to end-users with high availability and high performance. In short, a CDN will boost your website’s load time and deliver your site’s content really fast (especially files like images).
If you have a small website or blog you can use Cloudflare’s free account. The free account is ideal for small blogs and websites. Its reliability is unquestioned.
If you have a professional website or a well-established one, I suggest you choose from Cloudflare’s paid plans. You can also try the CDN from KeyCDN. It is also reliable and offers a free trial for its first time users. Why not give all of these a shot?
Now would you mind to talk to me?
Is there anything I have not mentioned? Or would you rather add some info, suggestions, or tips on what’s been said already?
Otherwise, thank you for reading this post and I hope it helped. Should you need further assistance, don’t hesitate to comment below or drop an email.